"Capcom recognizes that the market for social smartphone games is very different from our core video game business," said Midori Yuasa, President and COO, Capcom Interactive, Inc. The creation of "Beeline" marks the first time Capcom has created a separate publishing sub-brand with the intent of targeting a specific sector of the videogame market. LOS ANGELES, CA – Ap– Capcom®, a leading developer and publisher of video games, today announced the creation of "Beeline™," a new publishing brand tasked with expanding the company's presence in the burgeoning "freemium" smartphone space. Beeline is expected to publish eight games by next April.Īs for targeting the "hardcore" mobile gamer, the publisher will continue to develop (and copy) such titles under the familiar "Capcom" name.ĬAPCOM ANNOUNCES NEW PUBLISHING BRAND TO TARGET SMARTPHONE SOCIAL GAME SPACE The parent company's forays into the space have seen success, with titles in the casual market like Smurfs' Village, Zombie Cafe and Lil' Pirates reaching 15 million downloads.īeeline is meant to keep up the publisher's buzz in the space, capitalizing on its success so far with "a brand and team focused on the mobile casual gamer." Worker bees will be humming along out of four hives set up in LA, Tokyo, Toronto and London. Capcom has created its first publishing sub-brand, Beeline, to create social and freemium-based games for the mobile market.
0 kommentar(er)
